To make your photography business more successful, you can bring small changes and adapt creative ideas that makes your work stand out and earn more clients. Here is list of few tips that can help in getting more visibility and boost your photography
# Using Social Media Effectively
Share best of your work and short teasers to engage audience about your work. Social media helps in getting recommendation, understanding your audience and in generating leads. Use hashtags effectively so that it helps users to get to your page for example: #mumbaiphotographer, #weddingphotographer, #photographersofmumbai. This helps in building community and platform to showcase your work. It is the best inexpensive tool to promote work. It also helps in taking feedback and understand how clients make decisions and what they like more.
# Create a Work Profile
Most of your prospective clients would like to know about your previous work, pricing, style of photography. It would be handy to have a work profile prepared which can be in various format as per your convenience such as a presentation, video, photography assignments social media page, website. It is essential to market your work profile and help clients in finalizing why selecting you for their special event will be delightful experience. You can also ask clients for testimonials for your website and social media page after assignment closure. Keep it ready so that you can share it on the go.
# Workflow Management
Managing so many photos along with handling new assignments is a herculean task. You do not want to disappoint your new clients and deliver best photos and photo album to the existing. PhotoSelect Software comes to your rescue and takes care of managing photos at a single platform. It also allows your client to share link with their family members and send back their selection digitally and quickly. This helps you in avoiding follow-ups with clients and error free selection of photos. It also gives security to assignments as photos are sent in low resolution for selection. You can add watermark in each photograph too.
# Take Offbeat Photography Assignments
Unique work grabs people attention! Offbeat photography assignments not only help your work get more views but also helps in boosting your business. It can be Baby photography, Birthday photography, Travel photography, Product photography, Concept shoots, Food photography and many more. You can also encourage clients to make photo books than limiting to only wedding photo books.
# Explore Wedding Photo Book Giveaway
Give away a 10-page photobook of best wedding photos to the client for free! Add a page about yourself with brand name and contact details. This is one of the best referral marketing tools that will increase the probability of getting leads. Client relatives and friends can know more about the man behind the camera and can consider you for their events. You can write about your work profile and can add few images too at the back cover.
