India is a country which loves weddings, no doubt about it! Let’s face it, most married couples and even their parents, love nothing more than showing off their family wedding albums to distant friends and family members, long after the actual wedding is over. For the married couple, it is the best way to relive the most special day in their lives. And for the in-laws, it’s the best way to highlight how grand the wedding was to friends and family, who couldn’t be there for the wedding. Whatever the reasons, for months and even years after a wedding, people love showing off their wedding albums.
So, why not encourage your customers to move away from the old, thick wedding photo albums to a unique, well-designed, customisable wedding photo book?
Here’s how you can design a perfect wedding photobook for your clients…
Become a visual story-teller
Everybody loves a good story…and every wedding is a source of so many great stories! Recreate photos of how the couple met for the first time or how the families connected with each other just before the wedding. Highlight the rituals performed during the wedding. Speak to your clients and get the right dates for some events, and in a line or two of text, highlight how they felt during some important ritual at the wedding. Capture candid moments of the bride and the groom, of their parents, of the guests… these and many such images, when put together in a proper, structured sequence can create a great story, which will allow viewers of the photobook to enjoy the wedding experience all over again.
Involve all key people in the photo selection process
In any wedding, chances are you will click at least a couple of thousand photos, over a span of three-four days. As hard as you try, you won’t be able to choose which moments are the most special for the family. To make the photobook more special, get the bride and groom and their family involved in finalizing which photos are special to them. Upload your photos on TechNova PhotoSelect, an easy-to-use online photo selection application, and give your clients instant access. The family members can view, highlight, add comments and mark their favourite photographs, from any device at their own convenience. This also ensures that you spend less time sorting and selecting the best photographs from thousands of pictures and focus more on the creative aspects such as clicking pictures and designing the perfect photobook!
Explore different types of media options
Gone are the days of boring photo albums which could easily get spoiled with exposure to moisture or insects. Today, NovaLife Premium Non-tear media is available in several different textures and finishes, so you can choose a particular media for specific photographs, as needed. Moreover, this media is non-tear and can also be water-resistant, so your beautiful photographs – and your client’s special memories – will remain intact for a long time, without getting damaged or becoming dull.
Don’t be restrained by size anymore
Instead of creating a single photo album, suggest your clients to make different photo books for each different function : mehendi, the engagement, wedding rituals, etc. Together, the different photo books can be a set of books capturing the different aspects of the wedding and all other activities related to it. You can add different effects or themes to each of these photo books and make each one of them unique in their own way.
Always remember to market yourself
On the last page of the photobooks, add your business logo, contact details and profile! When your clients are showing off their special wedding photobook to their friends and family, they are also secretly promoting your work! Make sure your contact details are easily available for their family members to refer to in case they want to contact you for their own functions.
With these tips, we are confident you will be able to create stunning wedding photo books that will impress your clients, and their friends. Wish you all the best!
Sandhya
Very informative!